DESIGN PROJECT PREPARATION

What Should You Give a Graphic Designer?

Better information at the beginning usually means a smoother project, fewer revisions and a stronger finished design.

You know you need a flyer, business card, sign, shirt design, logo or social graphic — but what exactly are you supposed to send the designer?

You do not need to speak design jargon. You simply need to provide clear information about the business, the audience and how the finished piece will be used.

Start With the Project Details

✓ Exact business or project name
✓ What the business does
✓ Who the design should speak to
✓ Where the finished design will be used
✓ Required wording and contact information
✓ Finished size or format
✓ Deadline or event date

Send the Best Logo Files You Have

If you already have a logo, send the original or highest-quality version available rather than a screenshot from social media. Even an imperfect old file can help a designer understand what has been used previously.

Explain Colors and Style

Tell the designer which colors you already use, which colors you dislike, and what feeling the project should have. Words such as traditional, rugged, professional, friendly, modern or playful can be surprisingly useful.

Examples Help

If you have examples of designs you like, share them and explain why. The important part is not copying someone else's design; it is understanding the visual direction that appeals to you.

Get Organized Before Your Next Design Project

The free Small Business Branding Starter Kit includes a checklist of the information, files and decisions that can make a design project start much more smoothly.

GET THE FREE BRANDING STARTER KIT

A Little Preparation Saves a Lot of Back-and-Forth

You do not have to arrive with every creative decision already made. That is part of what a designer helps with. But the clearer the business information and project requirements are, the better chance the first concepts have of heading in the right direction.

BuzzFusion Hub Designs
Designs That Bring Ideas to Life
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